<a href="http://api.tweetmeme.com/share?url=http://sports.espn.go.com/nba/playoffs/2011/news/story?id=6560117&campaign=rss&source=NBAHeadlines& service=bit.ly&source=espn"><img style="padding-left:10px;" align="right" border="0" style="border:none;" src="http://api.tweetmeme.com/imagebutton.gif?url=http://sports.espn.go.com/nba/playoffs/2011/news/story?id=6560117&campaign=rss&source=NBAHeadlines" height="49" width="41" /></a>Television viewership is up nearly one-third for the NBA playoffs, and the conference finals are off to a strong start.

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